- Home
- About
- DIGNIFYX
- Training
- Masterclass
- Culture
Turning Culture into a Story People Could Feel
Culture change only works when people can see it, feel it and connect it to their everyday work. For Prudential’s regional culture revamp, I helped create campaign content, playbooks and communication assets that translated refreshed values into a clearer, more engaging employee experience.
This teaser video was part of that storytelling effort — designed to introduce the culture reboot, build anticipation and make the transformation feel more human, not just more corporate.
Culture Work
Key milestones for culture work:
- Culture and values campaign rolled out across Asia and Africa
- Campaign playbooks, communication assets and engagement content developed
- 83% engagement uplift on culture and values campaign feedback
- 73% increase in transformational work processes initiated during the pandemic years
- FUTUReady ways of working programmes and webinars created for post-pandemic workplace transition
- Pulse@Prudential HR super app proof-of-concept prototyped
- tellME 2.0 performance framework revamp supported
Turning Values into Everyday Action
For the culture revamp to stick, the values had to be more than words on a wall. These employee leave-behinds broke down each value into practical prompts, daily behaviours and simple reminders — helping teams understand what Ambitious, Curious, Empathetic, Courageous and Nimble looked like in real work.
Click on the image below to view leave behinds for the values
Helping Prudential Teams Navigate Hybrid Work
I supported the development and rollout of Prudential’s Future of Work campaign — a series of programmes and webinars created to help employees transition into the hybrid work era. My work focused on content planning, learning design, campaign packaging and digital production, translating future-ready workplace themes into practical sessions employees could apply in their day-to-day work.
The compilation above captures how the campaign was translated into a learning journey — combining workplace themes, speaker sessions, practical guidance and internal communications into a format that employees could easily understand and engage with. For me, the work was about making transformation feel less abstract and more actionable, helping people see hybrid work not just as a policy shift, but as a new set of habits, tools and mindsets.
Bringing Prudential’s Culture Shift to Life
I helped develop and produce a series of culture content, learning programmes and assets that expanded on Prudential’s refreshed values, performance philosophy and company purpose. The work involved translating broad transformation themes into practical, engaging materials that employees could understand, discuss and apply — connecting who Prudential is, why it exists, and how its values should shape everyday behaviours and performance.
Playlist
Prototyping an All-in-One Employee Experience App
I helped prototype Pulse for PRU, a proof-of-concept HR super app designed to bring employee resources, culture content, learning, performance tools and workplace support into one digital experience. The project explored how Prudential could make internal HR services feel more accessible, connected and mobile-first — turning fragmented employee touchpoints into a more intuitive platform experience.
