This project involved managing a content team in producing, shooting, editing, localising and distributing a large-scale masterclass video library for insurance sales teams across Asia. The goal was to capture the best practices of top producers and turn them into on-demand learning content that agents could revisit anytime — making high-quality sales training more accessible, scalable and engaging.

The playlist below features selected examples from the masterclass series, showcasing how sales knowledge, storytelling, video production and learning design came together to create a more engaging training experience. Here’s a brief description of each video type below.

PRU NEXGEN: AI host generated videos powered by motion graphics.

PRUForce Weekly Videos: Short digital tips by high achieving producers on the field delivered in Prudential’s PRUForce App.

PRUMDRT: Byte sized producer insights from Prudential’s yearly conference.

PRUVenture: Specialized video training series for mid career transitionists into the insurance industry.

Building a FUTUREADY Agency: Digital content for agency leaders in developing their own insurance business.

Final Sprint SG: Motivational content for that end of production year sprint